|
ISBN
| 9783030990947 |
|
DDC
| 650.13 |
|
Tác giả CN
| Looy, Amy van |
|
Nhan đề
| Social media management : using social media as a business instrument / Amy van Looy |
|
Lần xuất bản
| 2nd ed. |
|
Thông tin xuất bản
| Switzerland : Springer, 2022. |
|
Mô tả vật lý
| xxiii, 275 pages. : illustrations. ; [cm.] |
|
Tóm tắt
| This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. |
|
Từ khóa tự do
| Marketing sur Internet |
|
Từ khóa tự do
| Business Computer network resources |
|
Từ khóa tự do
| Business |
|
Từ khóa tự do
| Social media |
|
Khoa
| Khoa Truyền thông sáng tạo |
|
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
|
|
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 54406 |
|---|
| 002 | 1 |
|---|
| 004 | E5CA4694-52E6-49B9-8015-CC4AD6A7649B |
|---|
| 005 | 202503261349 |
|---|
| 008 | 250323s2022 sz eng |
|---|
| 009 | 1 0 |
|---|
| 020 | |a9783030990947|c000 |
|---|
| 039 | |a20250326134858|bbacntp|c20250323172138|dthampt|y20250323171324|zthampt |
|---|
| 040 | |aNTT |
|---|
| 041 | |aeng |
|---|
| 044 | |asz |
|---|
| 082 | |a650.13|bL8639|223 |
|---|
| 100 | |aLooy, Amy van |
|---|
| 245 | |aSocial media management : |busing social media as a business instrument / |cAmy van Looy |
|---|
| 250 | |a2nd ed. |
|---|
| 260 | |aSwitzerland : |bSpringer, |c2022. |
|---|
| 300 | |axxiii, 275 pages. : |billustrations. ; |c[cm.] |
|---|
| 520 | |aThis is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. |
|---|
| 541 | |aMua |
|---|
| 653 | |aMarketing sur Internet |
|---|
| 653 | |aBusiness Computer network resources |
|---|
| 653 | |aBusiness |
|---|
| 653 | |aSocial media |
|---|
| 690 | |aKhoa Truyền thông sáng tạo |
|---|
| 691 | |aQuan hệ công chúng |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/biasach_2025/54406_socialmediathumbimage.jpg |
|---|
| 890 | |a0|b0|c1|d0 |
|---|
|
|
Không tìm thấy biểu ghi nào