Giáo trình (Tất cả)
Social media studies.edited by Duan Peng, Zhang Lei.Volume 2 / Đầu mục:1

"Communication is a cornerstone of social interaction, and the study of communication and media has always moved across academic fields in the social sciences and humanities. Today it is a critical focus of study in cultural studies, business, organizational development, health, philosophy, international policy, literary criticism and psychology. Launched in 2006 with Denis McQuail's definitive four-volume major work Mass Communication, SAGE Benchmarks in Communication is an exciting new series that will bring together the best of the best from across the disciplines - both classics and material previously difficult to access"--

Social media studies.edited by Duan Peng, Zhang Lei.Volume 1 / Đầu mục:1

"Communication is a cornerstone of social interaction, and the study of communication and media has always moved across academic fields in the social sciences and humanities. Today it is a critical focus of study in cultural studies, business, organizational development, health, philosophy, international policy, literary criticism and psychology. Launched in 2006 with Denis McQuail's definitive four-volume major work Mass Communication, SAGE Benchmarks in Communication is an exciting new series that will bring together the best of the best from across the disciplines - both classics and material previously difficult to access"--

Racism and media / Gavan Titley Đầu mục:1

Digital media have radically altered understandings of racism, so that an issue that has too often been assumed to belong to the past has been thrust into contemporary mainstream debates, news and popular culture. In light of the importance of traditional communications and social media to such events as Brexit in the UK and the Trump Presidency in the US, it is imperative for students of media and public discourse to examine the role played by the media in the generation, circulation and contestation of racist ideas. This book is an essential companion for students of media, communications, sociology and cultural studies.

Audiovisual industries and diversity : economics and policies in the digital era / [Edited by] Luis Albornoz; Ma Trinidad García Leiva Đầu mục:1

This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies. It brings together specialists in cultural diversity and media industries, presenting an international and interdisciplinary collection of essays that draw from different fields of studies - notably Communication, Economics, Political Science and Law. Among the topics discussed are: the principle of diversity as a goal of cultural and communication policies, the assessment of the UNESCO Convention on Cultural Diversity, free trade agreements and the conception of cultural goods and services they advance, the challenges faced by the production, circulation and consumption of cultural content through the Internet, the role algorithms play in the organization and functioning of online platforms, Netflix and the hegemony of global media. The approach is a critical understanding of audio-visual diversity, that aims to transcend specific issues like media ownership, ideas portrayed or modes of consumption as such, to focus on a more balanced distribution of communicative power. This volume is an essential read for scholars and researchers in Communication Studies, Economy of Culture, International Relations and International Law, as well as policy makers, journalists specialized in media and culture, and managers of public and private institutions involved in the development of cultural and communication policies. Postgraduate students will find it a key reference point.

Selling social media : the political economy of social networking / Daniel Faltesek Đầu mục:1

Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency

Film and video intermediality : the question of medium specificity in contemporary moving images / Janna Houwen Đầu mục:1

Janna Houwen innovatively rewrites the concept of medium specificity in order to answer the questions 'what is meant by video?' and 'what is meant by film?' How are these two media (to be) understood? How can film and video be defined as distinct, specific media? In this era of mixed moving media, it is vital to ask these questions precisely and especially on the media of video and film.

Careers in media and communication / Stephanie Smith Đầu mục:1

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares students for a range of fulfilling careers, and gives students the skills they will need to compete in a changing job market.

New media and transformation of social life in China / [Edited by] Xinxun Wu; Han Zheng; Xiaokun Wu Đầu mục:1

This book vividly presents all major aspects of new media and their role in modernizing society and enabling citizens' participation in urban policy and management.

Exploring media research : theories, practice, and purpose / Andy Ruddock Đầu mục:1

"Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research; Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication; Identifies key areas of research, from media industries, content and events to regulation, policy and audiences; Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data' and brings theory to life throughout with a range contemporary case studies. This is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies."

The Sage handbook of social media / [Edited by]Jean Burgess; Alice Emily Marwick; Thomas Poell Đầu mục:1

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression.