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Digital marketing excellence :planning, optimizing and integrating online marketing / Dave Chaffey; P R Smith
London ; New York : Routledge, Taylor & Francis Group, 2017.
xxvii, 660 pages ; 26 cm.
Ký hiệu phân loại (DDC): 658.872
"Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to
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