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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston Indianapolis : John Wiley & Sons, 2014 xxx, 690tr. ; illustrations24 cm Ký hiệu phân loại (DDC): 658.8 "Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Số bản sách:
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