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Business research methods / Christina Quinlan...[et al]
Andover, Hampshire, United Kingdom : Cengage Learning, EMEA, 2019
xii, 418 pages. : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.0072
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
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Multivariate data analysis / Joseph F. Hair...[et al]
Andover, Hampshire : Cengage, 2019
xvii, 813 pages. : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 519.535
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today’s world of analytics. Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
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