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Business research methods / Christina Quinlan...[et al]
Andover, Hampshire, United Kingdom : Cengage Learning, EMEA, 2019
xii, 418 pages. : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.0072
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
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Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Hoboken, N.J. : Wiley, 2003
xix, 179 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system
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