Dòng Nội dung
1
Applied communication research methods : getting started as a researcher / Michael P Boyle; Mike Schmierbach
London : Routledge, 2015
xxvi, 423 s : illustrations
Ký hiệu phân loại (DDC): 302.2072
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth - examples of a concept being used in scholarly research Reflect and React - thought-provoking problems and issues that promote reflection and discussion Voices from Industry - Q & As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content
Số bản sách: (0) Tài liệu số: (1)
2
Applied communication research methods : getting started as a researcher / Michael P Boyle; Mike Schmierbach
New York, NY : Routledge, 2020
xxiv, 459 pages : illustrations
Ký hiệu phân loại (DDC): 302.2072
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities
 Số bản sách: (0) Tài liệu số: (1)