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Principles of services marketing / Adrian Palmer
Maidenhead : McGraw-Hill Education/Higher education, 2014
xviii, 495 pages. : illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658.8
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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