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Planning and managing public relations campaigns : a strategic approach / Anne Gregory
London, United Kingdom ; New York, NY : Kogan Page, 2021
ix, 334 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 659.2
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
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