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Internet marketing : integrating online & offline strategies / Debra L Zahay; Mary Lou Roberts
Boston, MA : Cengage Learning, 2018
xi, 562 pages. : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.872
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.
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