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A dictionary of marketing / Charles Doyle
Oxford : Oxford University Press, 2016
529 p. ; 20 cm.
Ký hiệu phân loại (DDC): 658.8003
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
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