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The tipping point : how little things can make a big difference / Malcolm Gladwell
Boston : Back Bay Books, 2002
301 p. ; 21 cm.
Ký hiệu phân loại (DDC): 302
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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