|
Dòng
|
Nội dung
|
|
1
|
Strategic management for tourism, hospitality and events / Nigel Evans
New York : Routledge Taylor & Francis Group, 2015
xx, 708 p. ; 25 cm.
Ký hiệu phân loại (DDC): 910.684
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c.
Số bản sách:
(2)
Tài liệu số:
(1)
|
|
|
|
|