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1
The Image Factory / Paul Frosh
New York : Berg Publishers, 2003
249tr. ; cm.
Ký hiệu phân loại (DDC): 770.285
Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, paradoxically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures.
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2
The poetics of digital media / Paul Frosh
Cambridge, UK : Polity, 2019.
220 pages. : illustrations ; 21 cm.
Ký hiệu phân loại (DDC): 302.2301
Media are poetic forces. They produce and reveal worlds, representing them to our senses and connecting them to our lives. While the poetic powers of media are perceptual, symbolic, social and technical, they are also profoundly moral and existential. They matter for how we reflect upon and act in a shared, everyday world of finite human existence. The Poetics of Digital Media explores the poetic work of media in digital culture. Developing an argument through close readings of overlooked or denigrated media objects and practices - screenshots, tagging on social media, selfies, and more - the book reveals how media act as poetic infrastructures, continually populating the world with beings and scenarios to be encountered, while also creating poetic performances, making the world available for apprehension, recognition and reflection. Paul Frosh analyses how media shape the experiential structures of our lives, and enable their revelation through (sometimes shocking) moments of visibility and tangibility. Bringing us face to face with the conditions of our existence, he investigates how the 'given' world we inhabit is given through media. The Poetics of Digital Media is important reading for students and scholars of media theory, philosophy of media, visual culture and media aesthetics.
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