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The Upstart guide to owning and managing a restaurant / Roy S Alonzo
New York : Kaplan Pub, 2007
305 p.
Ký hiệu phân loại (DDC): 647.95068
This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. The ultimate guide to entering the food service industry, The Upstart Guide to Owning and Managing a Restaurant provides industry insights and all the practical nuts-and-bolts information readers need to get started, including: Smart start-up basics, writing a winning restaurant business plan, developing the perfect menu for your target audience, creating front-of-house ambience and back-of-house efficiency, operating profitably, marketing opportunities to grow your business, and an all new chapter on new and emerging technologies in the restaurant business!
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