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Sustainable marketing of cultural and heritage tourism / Deepak Chhabra
Hoboken : Taylor & Francis, 2010.
253 pages. : illustrations
Ký hiệu phân loại (DDC): 910.688
Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers.
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