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Tourism : how effective management makes the difference / Roger Doswell
Oxford ; Boston : Butterworth-Heinemann, 1997.
334 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This is an up-to-date, practical text explaining effective management within the context of current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues. These include the relationship of the public and private administration and management sectors. Tourism: How effective management makes the difference is an essential guide showing which areas of tourism need management, the influences on the management process and how to manage in a practical setting. Definitions of sound and successful tourism management are explained by the monitoring of performance and results.
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