Dòng
|
Nội dung
|
1
|
Cross-cultural behaviour in tourism : concepts and analysis / Yvette Reisinger; Lindsay W Turner Oxford ; Boston : Butterworth-Heinemann, 2003. 362 pages. : illustrations Ký hiệu phân loại (DDC): 338.4791 Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di. Số bản sách:
(0)
Tài liệu số:
(1)
|
2
|
International tourism : cultures and behavior / Yvette Reisinger Amsterdam ; London : Butterworth-Heinemann, 2009 450 p. ; cm. Ký hiệu phân loại (DDC): 338.479 In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples' mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers. Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have been investigated in several research studies, more information is required concerning the cultural differences in the tourism context. This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it will organized and presented in an integrated and relevant way for the benefit of a worldwide audience. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making. Số bản sách:
(0)
Tài liệu số:
(1)
|
3
|
Transformational tourism : tourist perspectives / Yvette Reisinger Cambridge, MA : CAB International, 2013 254 p. Ký hiệu phân loại (DDC): 338.4791 This book deals with the issue of how travel and tourism, if developed in a proper form, can contribute to human transformation, growth and development, and change human behaviour and our relationship with the world. The volume investigates the experiences offered by travel and tourism that can change travellers as human beings and their relationships and interactions with natural, socio-cultural, economic, political and technological environments. The book has been published in two volumes. This first volume focuses on the tourist perspective and the tourist self. It consists of 16 chapters covering different types of tourism, including: wellness, retreat, religious and spiritual tourism; extreme sports, backpacking and cultural tourism; WWOOFing and ecotourism; and volunteer and educational tourism. This book is primarily intended for tourism students and tourism programmes in business and non-business schools. However, it could also appeal to students, academics and professionals from disciplines that deal with human development and behavioural changes. Số bản sách:
(0)
Tài liệu số:
(1)
|
|
|
|
|