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Destination marketing : an integrated marketing communication approach / Steven Pike London : Butterworth-Heinemann, 2008 423 p. ; cm. Ký hiệu phân loại (DDC): 910.688 "Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--Jacket Số bản sách:
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Destination marketing organisations / Steven Pike Amsterdam ; Oxford : Elsevier, 2004 248 pages. Ký hiệu phân loại (DDC): 338.4791 Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs. Số bản sách:
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