|
Dòng
|
Nội dung
|
|
1
|
Customer service for hospitality and tourism / Simon Hudson, Louise Hudson
Woodeaton, Oxford : Goodfellow Publishers Limited, 2017.
viii, 296 pages : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 647.94
A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.
Số bản sách:
(1)
Tài liệu số:
(0)
|
|
2
|
Tourism and hospitality marketing : a global perspective / Simon Hudson
Los Angeles ; London : SAGE, 2008.
490 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations. Tourism and Hospitality Marketing is accompanied by a website that offers.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
|
|
|