Dòng Nội dung
1
Social Media Management : Technologies and Strategies for Creating Business Value / Amy Van Looy
Cham : Springer, 2016
262 p. ; cm.
Ký hiệu phân loại (DDC): 659.144
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
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2
Social media management : using social media as a business instrument / Amy van Looy
Switzerland : Springer, 2022.
xxiii, 275 pages. : illustrations. ; [cm.]
Ký hiệu phân loại (DDC): 650.13
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
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