Dòng Nội dung
1
Dual transformation : How to reposition today's business while creating the future / Scott D Anthony, Clark G Gilbert, Mark W Johnson
Boston, Massachusetts : Harvard Business Review Press, 2017
254 p. ; 22 cm.
Ký hiệu phân loại (DDC): 658.406
In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.
 Số bản sách: (2) Tài liệu số: (0)
2
Reinvent your business model : how to seize the white space for transformative growth / Mark W Johnson
Boston, Massachusetts : Harvard Business Review Press, 2018
xiii, 218 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.4012
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies-
 Số bản sách: (2) Tài liệu số: (0)