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Services marketing : people, technology, strategy / Christopher H Lovelock
New Jersey : World Scientific, 2016
xvii, 783 pages. : illustrations. ; 29 cm.
Ký hiệu phân loại (DDC): 658.8
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples."--Publisher's website.
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