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Retailing Management / Michael Levy, Barton A. Weitz, Dhruv Grewal
New York, NY : McGraw-Hill Education, 2019
1587 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.8
The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management.
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