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E-commerce 2017 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Boston : Pearson, 2018
917 pages : illustrations, tables ; 26 cm.
Ký hiệu phân loại (DDC): 658.872
Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
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Management information systems : managing the digital firm. Global Edition / Kenneth C. Laudon, Jane P. Laudon
Harlow, Essex : Pearson Education Limited, 2022
649 pages. : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.4038
An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. The ideal textbook for introductory courses in IS and MIS. This title is available with MyLab®MIS and has a Companion Website.
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