Dòng Nội dung
1
Entrepreneurship in the hospitality, tourism and leisure industries /Alison Morrison, Mike Rimmington, Claire Williams
Oxford ; Boston : Butterworth-Heinemann, 1999.
xvii, 250 p. :ill.
Ký hiệu phân loại (DDC): 338.4791
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
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2
Franchising in the hospitality industry / Conrad Lashley; Alison J Morrison
Oxford : Butterworth-Heinemann, 2000.
293 pages. : illustrations
Ký hiệu phân loại (DDC): 338.47647
Provides an overview of the issues, debates and challenges associated with business franchising. This text looks at the issues from both an academic and practitioner perspective, in the first part and then looks at service sector groups in the hospitality industry, such as hotels, leisure and catering in the second part.
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3
Hospitality : a social lens / [edited by] Conrad Lashley; Paul Lynch; Alison J Morrison
Amsterdam ; Boston : Elsevier, 2007.
219 pages. : illustrations
Ký hiệu phân loại (DDC): 338.47647
"The contributing authors provide tangible evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. They draw on the richness of the social sciences, taking host and guest relations as a means of studying in-group and out-group relations within and between societies."
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4
The family business in tourism and hospitality / Donald Getz, Jack Carlsen, Alison J Morrison
Wallingford, Oxon, UK : Cambridge, Mass. USA : CABI, 2004
232 p.
Ký hiệu phân loại (DDC): 910.68
This book with 12 chapters primarily aims to advance the study of family business within tourism and hospitality. Chapter 1 (introduction) addresses the questions of why study the family business, and its exact nature. In Chapter 2, family business is recognized as a distinct form of entrepreneurship. The critical issues of motivation and goals are examined in Chapter 3. Chapter 4 identifies and examines the meaning of success and failure for growing business, then, focuses on specific challenges and cause of failure. Chapter 5 examines key challenges and issues together with strategies and actions that are actually employed, or are recommended by experts, to achieve a healthy balance. Chapter 6-10 contain case studies of real family businesses in this industry, organized by sectors of the industry: farm-based; small hotels; resorts; tour companies; and attractions. A cross-case analysis to identify 30 key themes and commonalities is given in Chapter 11. Chapter 12 draws implications for research and theory, including an analysis of gaps in the tourism and hospitality literature pertaining to family business, and a set of detailed propositions that can be used to develop a theory.
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5
The study of food, tourism, hospitality and events : 21st-century approaches / Sue Beeton; Alison Morrison editors
Singapore : Springer, 2019
274 pages. : illustrations
Ký hiệu phân loại (DDC): 378.94
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.
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