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Marketing for tourism / J. Christopher Holloway
New York : Financial Times Prentice Hall, 2004
xvii, 510 p. : ill. (some col.), 1 map ; 25 cm.
Ký hiệu phân loại (DDC): 910
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses.
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The business of tourism / J Christopher Holloway, Claire Humphreys, Rob Davidson
Harlow, England ; New York : Financial Times/Prentice Hall, 2009
794 p. : illustrations
Ký hiệu phân loại (DDC): 910.68
An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in tourism.
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3
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The business of tourism / J Christopher Holloway; Neil Taylor
Harlow, England ; New York : Financial Times Prentice Hall, 2006.
737 pages. : illustrations
Ký hiệu phân loại (DDC): 910.68
This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.
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4
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Travel and Tourism / Christopher Holloway
London : Macmillan Educ, 1992
73 p.
Ký hiệu phân loại (DDC): 338.4791
Part of a series designed to provide students with an introduction to key topics in business. This book looks at travel and tourism examining key topic areas such as tourist motivation, travel, recreational tourism, geographical importance, government involvement and marketing and promotion.
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