|
Dòng
|
Nội dung
|
|
1
|
Forecasting Tourism Demand : Methods and Strategies / Douglas C. Frechtling
Britain : Butterworth - Heineiman, 2001
279 p. : ill. ; 24 cm.
Ký hiệu phân loại (DDC): 338.4791
Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition.Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
|
|
|