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British tourism : the remarkable story of growth / Victor T C Middleton; Leonard J Lickorish
Oxford : Butterworth-Heinemann, 2007.
251 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales. It looks in detail at the following key areas: * The roots of post war tourism growth * Developments in transport and regulation * Developments in accommodation and visit attractions * Marketing developments and trends - the role of entrepreneurs * Tourism trends into the 21st century Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries * Now in paperback with colour photos, and two brand new chapters on tourism in Scotland and Wales * Offers comprehensive evaluation of post war developments in the British tourism industry * Acts as a single reference resource for students and academic researchers.
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Marketing in travel and tourism / Victor T C Middleton; Jackie Clarke
Oxford ; Boston : Butterworth-Heinemann, 2001
511 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century.
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Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
London : Butterworth-Heinemann, 2009
xxv, 502 p. : col. ill. ;
Ký hiệu phân loại (DDC): 910.68
"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"
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Sustainable tourism : a marketing perspective / Victor T C Middleton, Rebecca Hawkins
Oxford ; Woburn, MA : Butterworth-Heinemann, 1998
287 p. ;
Ký hiệu phân loại (DDC): 338.4791
Sustainable tourism is currently a fashionable term in the area of marketing as environmental issues are a major concern. The text includes information on global environment issues, private and public sector response mechanisms, tour operators and visitor attractions.
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