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Service management : The new paradigm in retailing / Jay Kandampully
New York : Springer Science, 2012
xxxii, 315 pages. : illustrations (some color) ; cm.
Ký hiệu phân loại (DDC): 658.87
With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing.
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