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Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.
Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
xxvi, 363 papes : color illustrations ; 25 cm
Ký hiệu phân loại (DDC): 658.4012
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"
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