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Strategic management : a competitive advantage approach, concepts and cases / Fred R. David, Forest R. David
Pearson Upper Saddle River, 2018
666 pages ; 28 cm.
Ký hiệu phân loại (DDC): 658.4012
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance \
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
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Strategic management : concepts and cases / Fred R David
Upper Saddle River, N.J. :Prentice Hall,2011.
tr. : xxxi, 290 pages : illustrations (some color), map ;29cm.
Ký hiệu phân loại (DDC): 658.4012
Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
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