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Strategic management : text & cases / Gregory G. Dess...[et al]
New York, NY : McGraw-Hill Education, 2019
580, C273, I42 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.4
Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
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