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The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W Bly
[Irvine, California] : Entrepreneur Press, 2018
xx, 321 pages. : illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 658.872
Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge
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