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Sustainable tourism : business development, operations, and management / Carol Patterson
Champaign, IL : Human Kinetics, 2015
xiii, 193 pages. : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 910.684
"Turn your dream of starting a successful sustainable-tourism business into reality. Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today's most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market to hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor"
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