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Basic marketing research / Naresh K. Malhotra Harlow : Pearson Education Limited, 2014 670 pages. : color illustrations ; 28 cm. Ký hiệu phân loại (DDC): 658.83
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions Số bản sách:
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