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Retailing management / Michael Levy; Barton A Weitz
New York :McGraw-Hill/Irwin,2012.
xxvii, 675 pages : illustrations (some color), color maps ; 29 cm ; cm.
Ký hiệu phân loại (DDC): 658.87
"Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services. The Eight Edition of Retailing Management emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry"--Back cover
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