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Event planning and management : principles, planning and practice / Ruth Dowson; David Bassett
London : Kogan Page, 2018
xvi, 345 pages : illustrations (black and white) ; 25 cm.
Ký hiệu phân loại (DDC): 659.2
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
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