|
Dòng
|
Nội dung
|
|
1
|
Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis; Antonios Chorianopoulos
Chichester, West Sussex, U.K. : Wiley, 2009
xi, 357 pages : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.812
"The book is written in a language that is easily accessible to business users who are not fluent in statistical methods and who have no prior exposure to the data mining or customer segmentation domain . . . This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field."
Số bản sách:
(1)
Tài liệu số:
(0)
|
|
|
|
|