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Airline e-commerce : log on, take off / Michael Hanke
London ; New York : Routledge, Taylor & Francis Group, 2016
xxii, 588 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 387.742
"Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: - E-Products - E-marketing - E-Sales and Distribution - Web Customer Service - E-Commerce Organizations - E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy"
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Globalization and human resource management in the airline industryJack Eaton
London : Routledge, 2016
viii, 129 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 387.7
This work deals with the management of operations and of human resources in civil aviation: the industry, its environment, and organizational change within airlines. Air France is examined in a number of aspects of its operations.
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Leadership and organization in the aviation industry /Marc-Philippe Lumpe
London : Routledge, 2016
xiv, 294 pages. : illustrations ; 25 cm
Ký hiệu phân loại (DDC): 387.7
This book presents a research project that was carried out to develop leadership and organisational structures in accordance with the requirements created by different professional backgrounds within the aviation industry. The research outcomes open the door to a new and important element of cultural research, complementary to those of organisational and national cultures.
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