Dòng Nội dung
1
Data mining techniques : for marketing, sales, and customer relationship management / Gordon Linoff; Michael J A Berry
Indianapolis : Wiley, 2011
xl, 847 pages : illustrations ; 24 cm
Ký hiệu phân loại (DDC): 658.802
"When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve
 Số bản sách: (1) Tài liệu số: (0)
2
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
Indianapolis : John Wiley & Sons, 2014
xxx, 690tr. ; illustrations24 cm
Ký hiệu phân loại (DDC): 658.8
"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft
 Số bản sách: (1) Tài liệu số: (0)