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1
Basic marketing research : using Microsoft Excel data analysis / Alvin C Burns; Ronald F Bush
Boston : Prentice Hall, 2012
xxii, 391 pages. : color illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.83
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise
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2
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
Indianapolis : John Wiley & Sons, 2014
xxx, 690tr. ; illustrations24 cm
Ký hiệu phân loại (DDC): 658.8
"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft
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