Dòng Nội dung
1
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten, Matthew Housden
New York : Pearson, 2014
xiv, 559 pages ; 25 cm
Ký hiệu phân loại (DDC): 658.872
The authors bring great expertise across direct, database and digital marketing to provide comprehensive and compelling coverage of the key theories and debates in these fields.
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2
Strategic database marketing :the masterplan for starting and managing a profitable, customer-based marketing program /Arthur Middleton Hughes
New York :McGraw-Hill,2012
viii, 598 pages :illustrations ;24 cm
Ký hiệu phân loại (DDC): 658.872
Featuring innovative, workable strategies, this text shows marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer using strategic database marketing.
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