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Strategies for e-business : concepts and cases on value creation and digital business transformation / Tawfik Jelassi; Francisco J Martínez López
Cham : Springer, 2020.
XIII , 795 pages. : il. ; 25 cm.
Ký hiệu phân loại (DDC): 658.87
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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