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The marketing plan handbook / Alexander Chernev
United States : Cerebellum Press, 2020
vi, 148 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components.
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