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Negative Customer Engagement Behavior Intention in Higher Education Under the Lens of Theory of Planned Behavior: A Structural Equation Model / Pham Thi Kim Thanh, Vu Tri Dung, Dinh Viet Hung // Tạp chí Kinh tế và Kinh doanh : JABES . - 2022. - tr. 70-83. - ISSN: 2734-9845
Ký hiệu phân loại (DDC): 372.21
The current literature focuses mainly on the positive valence of customer engagement (CE), hence it still lacks studies on negative CE. Studies from a marketing perspective in higher education also pay attention to promoting students’ satisfaction and keeping them positively engaged with their higher education institute (HEI). This study aims to examine the negative CE behavior intention of students within the HEI community under the impact of academic aspect quality, which is one of the core elements in HE service quality. The theory of planned behavior (TPB) is used as a new lens to measure the effects of the attitudinal components of negative CE behavior. The empirical results confirm the negative impact of academic aspect quality on student intention to negatively engage with school. It also reveals the positive impact of dissatisfaction on negative CE behavior intention within HEIs. It suggests that dissatisfaction derived from perceived academic aspect quality is a remarkable predictor of student negative engagement behavior intention within HEIs. Some practical implications for practitioners are also presented in this paper.
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Satisfaction of nursing learners with training activities of Hanoi obstetrics and Gynecology hospital in 2022 / Dang Thanh Hoa, Do Minh Sinh // Tạp chí Khoa học Điều dưỡng . - 2023. - p. 6-13. - ISSN: 2615-9589
Ký hiệu phân loại (DDC): 615
To describe the satisfaction of nursing learners with training activities of Hanoi Obstetrics and Gynecology Hospital. Methods: A cross-sectional descriptive study was conducted on 199 subjects who were trained at Hanoi Obstetrics and Gynecology Hospital. They are at diploma, bachelor, and master nursing levels and worked as healthcare providers at health facilities. The questionnaire with 5 points Likert scale was used to collect data from February 2022 to May 2022. Results: The mean of overall satisfaction with training activities was 3.9 compared with 5 – maximum value, in which learners show the highest satisfaction with the course about ethics, manners, and personality (3.97) and at least the course about meeting personal expectations (3.84). The mean of the components of satisfaction was as follows training program (3.92), lecturer (3.870, assessment of learning process (3.99), and learning environment (3.87). Conclusion: The satisfaction of nursing learners with the training activities of Hanoi Obstetrics and Gynecology Hospital is quite high (3.95), and the mean of each component is not asymptotic at level 5 (completely satisfied). In this respect, improving the quality of training is important to promote the satisfaction of nursing learners in particular and learners in general.
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