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Develop your PR skills / Neil Richardson, Lucy Laville
London : Kogan Page, 2010
160 pages. : illustrations ; 22 cm.
Ký hiệu phân loại (DDC): 659.2
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
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ffective public relations / Scott M Cutlip; Allen H Center; Glen M Broom
Englewood Cliffs, N.J : Prentice-Hall, 1985
xviii, 670 p. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 659.2
A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.
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