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Electronic comerce : A Managerial and Social Networks Perspective / Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang,
Deborrah C. Turban
Germany : Springer International Publishing, 2015
829p. ; 27 cm.
Ký hiệu phân loại (DDC): 381.142
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
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From e-commerce to m-commerce : An analysis of the user’s experience with different access platforms / Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci // Electronic Commerce Research and Applications, 2023. - Volume 58. - . - ISSN: 1567-4223
Elsevier, 2023
13 pages. : illustrations
Ký hiệu phân loại (DDC): 658
The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Participants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
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From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms / Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci // Electronic Commerce Research and Applications, Volume 58, 2023. - . - . - ISSN:
Ký hiệu phân loại (DDC): 658.872
The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Par-ticipants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
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