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Social media in travel, tourism and hospitality : theory, practice and cases / [Edited by] Marianna Sigala; Evangelos Christou; Ulrike Gretzel
Farnham, Surrey, Burlington, VT : Ashgate Pub., 2012.
339 pages. : illustrations
Ký hiệu phân loại (DDC): 910.688
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
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