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Consumer behaviour in tourism / John Swarbrooke; Susan Horner
Amsterdam ; London : Butterworth-Heinemann, 2007
439 pages. : illustrations
Ký hiệu phân loại (DDC): 910.688
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
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